= h($project['title']) ?>
= h($project['summary']) ?>
'Product design + build', 'title' => 'B2B analytics dashboard', 'summary' => 'Redesigned an internal reporting tool into a clear operator dashboard used by sales and finance teams.', 'impact' => 'Reduced manual reporting time by 41% and improved stakeholder adoption in the first month.', 'deliverables' => ['UX audit', 'Design system refresh', 'KPI dashboard', 'Responsive tables'], 'stack' => 'Strategy, UI, front-end implementation', ], [ 'eyebrow' => 'Conversion-focused website', 'title' => 'Professional services relaunch', 'summary' => 'Built a restrained, trust-first website for a boutique consulting firm targeting enterprise buyers.', 'impact' => 'Lifted contact request conversion by 28% while shortening the path to the inquiry form.', 'deliverables' => ['Messaging framework', 'Case study layout', 'Lead capture', 'Mobile optimization'], 'stack' => 'Brand, copy, UI, engineering', ], [ 'eyebrow' => 'Launch support', 'title' => 'Startup MVP landing and waitlist', 'summary' => 'Created a one-page launch site with feature storytelling, social proof, and an early access workflow.', 'impact' => 'Captured 900+ qualified signups from paid and organic traffic in six weeks.', 'deliverables' => ['Hero narrative', 'Feature grid', 'Founder story', 'Launch analytics'], 'stack' => 'Positioning, design, growth UX', ], ]; $testimonials = [ [ 'quote' => 'Sharp taste, clean execution, and zero drama. We shipped faster because every screen felt decided.', 'name' => 'Maya Chen', 'role' => 'Head of Product, Northline', ], [ 'quote' => 'The new site finally feels aligned with the caliber of our work. Leads started mentioning the website immediately.', 'name' => 'Daniel Ortiz', 'role' => 'Founder, Ortiz Advisory', ], ]; $capabilities = [ 'Portfolio websites and personal brands', 'Marketing pages with clearer conversion paths', 'Product UI polish for MVPs and internal tools', 'UX writing, positioning, and content structure', ]; $formDefaults = [ 'name' => '', 'email' => '', 'company' => '', 'project_type' => '', 'budget' => '', 'message' => '', ]; $old = array_merge($formDefaults, $old); ?>
I help founders, consultants, and small teams present their work with clarity—so visitors can understand the value fast and confidently reach out.
Each project starts with positioning and ends with a clean interface visitors can move through without friction.
= h($project['summary']) ?>
My work sits between strategy, interface design, and implementation. I focus on removing ambiguity so visitors know who you are, what you do, and how to take the next step.
That usually means tighter copy, more disciplined layout decisions, better mobile behavior, and a simpler path to contact. The result is a site that looks professional without trying too hard.
“= h($testimonial['quote']) ?>”
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