277 lines
10 KiB
TypeScript
277 lines
10 KiB
TypeScript
export const brand = {
|
||
name: 'Alem Desta Coffee Export',
|
||
tagline: 'Exported with heritage, tradition, integrity, and pride.',
|
||
email: 'info@alemdesta.com',
|
||
phones: ['+251 930105914', '+251 904186868'],
|
||
address: 'Kirkos Sub-city, Wereda 01, Addis Ababa, Ethiopia',
|
||
};
|
||
|
||
export const exportServiceItems = [
|
||
{
|
||
href: '/coffee-origins',
|
||
label: 'Coffee Origins',
|
||
description: 'Single-origin coffees from iconic Ethiopian regions with distinct altitude, profile, and terroir.',
|
||
},
|
||
{
|
||
href: '/quality-control',
|
||
label: 'Quality Control',
|
||
description: 'Disciplined cherry selection, moisture monitoring, and cupping protocols before export.',
|
||
},
|
||
{
|
||
href: '/sustainability',
|
||
label: 'Sustainability',
|
||
description: 'Long-term sourcing built around farmer respect, environmental care, and transparent relationships.',
|
||
},
|
||
{
|
||
href: '/logistics-export',
|
||
label: 'Logistics & Export',
|
||
description: 'Documentation, shipment coordination, and responsive communication from Addis Ababa to destination.',
|
||
},
|
||
];
|
||
|
||
export const navigationItems = [
|
||
{ href: '/', label: 'Home' },
|
||
{ href: '/about', label: 'About' },
|
||
{ href: '/export-services', label: 'Export Services', children: exportServiceItems },
|
||
{ href: '/contact', label: 'Contact' },
|
||
];
|
||
|
||
export const featureHighlights = [
|
||
{
|
||
title: 'Traceability & Transparency',
|
||
description:
|
||
'Every shipment is sourced with documented origin details, responsible handling, and buyer-ready clarity from farm gate to export.',
|
||
},
|
||
{
|
||
title: 'Premium Quality Control',
|
||
description:
|
||
'Careful cherry selection, moisture monitoring, cupping review, and export preparation protect cup quality at every stage.',
|
||
},
|
||
{
|
||
title: 'Direct Farmer Partnerships',
|
||
description:
|
||
'We build relationships with skilled producers and washing stations to secure consistency, trust, and long-term value.',
|
||
},
|
||
{
|
||
title: 'Sustainable Sourcing',
|
||
description:
|
||
'Commercial success is paired with responsible sourcing practices that respect communities, land, and future harvests.',
|
||
},
|
||
];
|
||
|
||
export const galleryItems = [
|
||
{
|
||
title: 'Highland farms',
|
||
caption: 'Elevated terroir and patient cultivation shape distinctive cup character.',
|
||
image:
|
||
'https://images.unsplash.com/photo-1447933601403-0c6688de566e?auto=format&fit=crop&w=1200&q=80',
|
||
},
|
||
{
|
||
title: 'Processing stations',
|
||
caption: 'Washed, natural, and honey processes are managed with discipline and care.',
|
||
image:
|
||
'https://images.unsplash.com/photo-1495474472287-4d71bcdd2085?auto=format&fit=crop&w=1200&q=80',
|
||
},
|
||
{
|
||
title: 'Cupping sessions',
|
||
caption: 'Sensory evaluation supports lot selection, consistency, and buyer confidence.',
|
||
image:
|
||
'https://images.unsplash.com/photo-1511920170033-f8396924c348?auto=format&fit=crop&w=1200&q=80',
|
||
},
|
||
{
|
||
title: 'Export logistics',
|
||
caption: 'A disciplined export chain moves coffee from Addis Ababa to Djibouti and global markets.',
|
||
image:
|
||
'https://images.unsplash.com/photo-1520607162513-77705c0f0d4a?auto=format&fit=crop&w=1200&q=80',
|
||
},
|
||
];
|
||
|
||
export const founderStory = [
|
||
'Alem Desta Coffee Export was shaped by a life rooted in Ethiopian coffee culture, where coffee is more than a crop; it is hospitality, identity, and daily ritual. Growing up with that tradition created a deep respect for the people, landscapes, and craftsmanship behind every cup.',
|
||
'Family tradition made coffee familiar from an early age, but global experience expanded the vision. Time spent in the United States — including Chicago, San Francisco, and the DMV area — offered a firsthand understanding of how international buyers evaluate quality, consistency, communication, and professionalism.',
|
||
'Returning to Ethiopia brought that perspective back to origin. It also created the opportunity to learn closely from a brother already active in coffee exporting, translating heritage into disciplined export practice, relationship building, and an appreciation for what buyers genuinely need from a trusted supplier.',
|
||
'Today the business stands at the intersection of culture, global exposure, and commercial responsibility: honoring Ethiopian roots while delivering premium coffee with clear communication, traceability, and long-term partnership in mind.',
|
||
];
|
||
|
||
export const philosophyPillars = [
|
||
{
|
||
title: 'Altitude',
|
||
description: 'High-altitude growing environments support clarity, floral aromatics, and refined complexity.',
|
||
},
|
||
{
|
||
title: 'Soil',
|
||
description: 'Rich natural soils nourish coffee trees slowly and help create layered flavor expression.',
|
||
},
|
||
{
|
||
title: 'Climate',
|
||
description: 'Balanced rainfall, sunlight, and cool nights allow cherries to mature with patience.',
|
||
},
|
||
{
|
||
title: 'Human Craftsmanship',
|
||
description: 'Excellence depends on farmers, processors, cuppers, and exporters applying skill at every step.',
|
||
},
|
||
];
|
||
|
||
export const values = [
|
||
{
|
||
title: 'Integrity',
|
||
description: 'We communicate honestly, document carefully, and build trust through dependable execution.',
|
||
},
|
||
{
|
||
title: 'Culture & Heritage',
|
||
description: 'Our work is grounded in Ethiopian coffee tradition and respect for origin.',
|
||
},
|
||
{
|
||
title: 'Quality Excellence',
|
||
description: 'We pursue careful selection, disciplined processing, and export readiness without compromise.',
|
||
},
|
||
{
|
||
title: 'Partnership',
|
||
description: 'We value long-term relationships with farmers, washing stations, and international buyers.',
|
||
},
|
||
{
|
||
title: 'Responsibility',
|
||
description: 'Commercial growth should strengthen communities and support ethical business practices.',
|
||
},
|
||
{
|
||
title: 'Sustainability',
|
||
description: 'Responsible sourcing protects both the environment and the future of coffee farming.',
|
||
},
|
||
];
|
||
|
||
export const principles = [
|
||
'Direct sourcing',
|
||
'Full traceability',
|
||
'Compliance with international standards',
|
||
'Long-term relationships',
|
||
'Continuous improvement',
|
||
];
|
||
|
||
export const origins = [
|
||
{
|
||
name: 'Yirgacheffe',
|
||
profile: 'Floral, citrus, bright acidity',
|
||
altitude: '1900–2200 MASL',
|
||
rainfall: 'Balanced seasonal rainfall',
|
||
image:
|
||
'https://images.unsplash.com/photo-1461988320302-91bde64fc8e4?auto=format&fit=crop&w=900&q=80',
|
||
},
|
||
{
|
||
name: 'Guji',
|
||
profile: 'Fruity, vibrant sweetness',
|
||
altitude: '1800–2200 MASL',
|
||
rainfall: 'Reliable mountain rainfall',
|
||
image:
|
||
'https://images.unsplash.com/photo-1509042239860-f550ce710b93?auto=format&fit=crop&w=900&q=80',
|
||
},
|
||
{
|
||
name: 'Sidama',
|
||
profile: 'Balanced, complex flavor',
|
||
altitude: '1700–2200 MASL',
|
||
rainfall: 'Rich rainfall with cool nights',
|
||
image:
|
||
'https://images.unsplash.com/photo-1442512595331-e89e73853f31?auto=format&fit=crop&w=900&q=80',
|
||
},
|
||
{
|
||
name: 'Harrar',
|
||
profile: 'Bold, winey, spicy',
|
||
altitude: '1500–2100 MASL',
|
||
rainfall: 'Drier climate with intense character',
|
||
image:
|
||
'https://images.unsplash.com/photo-1455470956270-4cbb357f60f6?auto=format&fit=crop&w=900&q=80',
|
||
},
|
||
{
|
||
name: 'Limu & Jimma',
|
||
profile: 'Chocolatey, smooth',
|
||
altitude: '1400–2100 MASL',
|
||
rainfall: 'Steady seasonal rainfall',
|
||
image:
|
||
'https://images.unsplash.com/photo-1494314671902-399b18174975?auto=format&fit=crop&w=900&q=80',
|
||
},
|
||
];
|
||
|
||
export const qualityProcesses = [
|
||
{
|
||
title: 'Washed Process',
|
||
highlight: 'Clean, bright coffee profile',
|
||
steps: ['Selective harvesting', 'Pulping', 'Fermentation', 'Washing', 'Drying', 'Milling'],
|
||
},
|
||
{
|
||
title: 'Natural Process',
|
||
highlight: 'Sun-dried cherries develop fruity, bold flavors with patient drying.',
|
||
steps: ['Selective harvesting', 'Whole cherry drying', 'Slow turning', 'Moisture stabilization', 'Hulling'],
|
||
},
|
||
{
|
||
title: 'Honey Process',
|
||
highlight: 'A semi-washed style balancing sweetness, texture, and acidity.',
|
||
steps: ['Selective harvesting', 'Depulping', 'Mucilage retention', 'Controlled drying', 'Milling'],
|
||
},
|
||
];
|
||
|
||
export const qualityMetrics = [
|
||
'Moisture control: 10–12%',
|
||
'Cupping evaluation of aroma',
|
||
'Body and mouthfeel review',
|
||
'Acidity balance and clarity',
|
||
'Aftertaste consistency',
|
||
];
|
||
|
||
export const exportServices = [
|
||
'FOB Djibouti export system managed with professional coordination',
|
||
'Documentation handled internally for smoother buyer communication',
|
||
'Reliable logistics chain from Addis Ababa to Djibouti and onward to global markets',
|
||
'Flexible order volumes for specialty buyers, roasters, and wholesale partners',
|
||
'Timely delivery expectations supported by strong communication and planning',
|
||
];
|
||
|
||
export const sustainabilityPoints = [
|
||
'Fair payment practices that respect producer effort and quality',
|
||
'Ethical sourcing grounded in long-term supplier relationships',
|
||
'Environmental responsibility in cultivation and processing decisions',
|
||
'Community development engagement where coffee value begins',
|
||
];
|
||
|
||
export const testimonials = [
|
||
{
|
||
quote:
|
||
'A disciplined, origin-driven Ethiopian exporter with the kind of communication international buyers appreciate.',
|
||
author: 'Testimonial placeholder — Specialty roasting partner',
|
||
},
|
||
{
|
||
quote:
|
||
'The combination of traceability, cup quality, and professionalism signals strong export potential.',
|
||
author: 'Testimonial placeholder — Green coffee importer',
|
||
},
|
||
];
|
||
|
||
export const buyerTypes = [
|
||
{ value: 'roaster', label: 'Roaster' },
|
||
{ value: 'importer', label: 'Importer' },
|
||
{ value: 'distributor', label: 'Distributor' },
|
||
{ value: 'specialty_buyer', label: 'Specialty buyer' },
|
||
{ value: 'wholesaler', label: 'Wholesaler' },
|
||
{ value: 'other', label: 'Other' },
|
||
];
|
||
|
||
export const inquiryTypes = [
|
||
{ value: 'request_samples', label: 'Request Samples' },
|
||
{ value: 'get_a_quote', label: 'Get a Quote' },
|
||
{ value: 'partner_with_us', label: 'Partner With Us' },
|
||
{ value: 'contact_message', label: 'General Inquiry' },
|
||
];
|
||
|
||
export const incoterms = [
|
||
{ value: 'fob', label: 'FOB' },
|
||
{ value: 'cif', label: 'CIF' },
|
||
{ value: 'cfr', label: 'CFR' },
|
||
{ value: 'exw', label: 'EXW' },
|
||
{ value: 'dap', label: 'DAP' },
|
||
{ value: 'other', label: 'Other' },
|
||
];
|
||
|
||
export const contactMethods = [
|
||
{ value: 'email', label: 'Email' },
|
||
{ value: 'phone', label: 'Phone' },
|
||
{ value: 'whatsapp', label: 'WhatsApp' },
|
||
];
|