export const brand = {
  name: 'Alem Desta Coffee Export',
  tagline: 'Premium Ethiopian green coffee sourced with heritage, integrity, and export discipline.',
  email: 'info@alemdesta.com',
  phones: ['+251 930105914', '+251 904186868'],
  address: 'Kirkos Sub-city, Wereda 01, Addis Ababa, Ethiopia',
};

export const exportServiceItems = [
  {
    href: '/coffee-origins',
    label: 'Coffee Origins',
    description: 'Single-origin coffees from iconic Ethiopian regions with distinct altitude, profile, and terroir.',
  },
  {
    href: '/quality-control',
    label: 'Quality Control',
    description: 'Disciplined cherry selection, moisture monitoring, and cupping protocols before export.',
  },
  {
    href: '/sustainability',
    label: 'Sustainability',
    description: 'Long-term sourcing built around farmer respect, environmental care, and transparent relationships.',
  },
  {
    href: '/logistics-export',
    label: 'Logistics & Export',
    description: 'Documentation, shipment coordination, and responsive communication from Addis Ababa to destination.',
  },
];

export const navigationItems = [
  { href: '/', label: 'Home' },
  { href: '/about', label: 'About' },
  { href: '/export-services', label: 'Export Services', children: exportServiceItems },
  { href: '/contact', label: 'Contact' },
];

export const featureHighlights = [
  {
    title: 'Traceability & Transparency',
    description:
      'Every shipment is sourced with documented origin details, responsible handling, and buyer-ready clarity from farm gate to export.',
  },
  {
    title: 'Premium Quality Control',
    description:
      'Careful cherry selection, moisture monitoring, cupping review, and export preparation protect cup quality at every stage.',
  },
  {
    title: 'Direct Farmer Partnerships',
    description:
      'We build relationships with skilled producers and washing stations to secure consistency, trust, and long-term value.',
  },
  {
    title: 'Sustainable Sourcing',
    description:
      'Commercial success is paired with responsible sourcing practices that respect communities, land, and future harvests.',
  },
];

export const galleryItems = [
  {
    title: 'Green coffee landscapes',
    caption: 'Highland farms and careful cultivation create the foundation for exceptional green coffee lots.',
    image:
      'https://images.unsplash.com/photo-1447933601403-0c6688de566e?auto=format&fit=crop&w=1200&q=80',
  },
  {
    title: 'Washing station discipline',
    caption: 'Lot separation, drying control, and station handling protect specialty green coffee quality before export.',
    image:
      'https://images.unsplash.com/photo-1495474472287-4d71bcdd2085?auto=format&fit=crop&w=1200&q=80',
  },
  {
    title: 'Lot evaluation',
    caption: 'Cupping, moisture review, and sample assessment help buyers select green coffee with confidence.',
    image:
      'https://images.unsplash.com/photo-1511920170033-f8396924c348?auto=format&fit=crop&w=1200&q=80',
  },
  {
    title: 'Export-ready preparation',
    caption: 'Packaging, documentation, and shipment coordination move export-ready green coffee toward global buyers.',
    image:
      'https://images.unsplash.com/photo-1520607162513-77705c0f0d4a?auto=format&fit=crop&w=1200&q=80',
  },
];

export const founderStory = [
  'Alem Desta Coffee Export was shaped by a life rooted in Ethiopian coffee culture, where coffee is more than a crop; it is hospitality, identity, and daily ritual. Growing up with that tradition created a deep respect for the people, landscapes, and craftsmanship behind every cup.',
  'Family tradition made coffee familiar from an early age, but global experience expanded the vision. Time spent in the United States — including Chicago, San Francisco, and the DMV area — offered a firsthand understanding of how international buyers evaluate quality, consistency, communication, and professionalism.',
  'Returning to Ethiopia brought that perspective back to origin. It also created the opportunity to learn closely from a brother already active in coffee exporting, translating heritage into disciplined export practice, relationship building, and an appreciation for what buyers genuinely need from a trusted supplier.',
  'Today the business stands at the intersection of culture, global exposure, and commercial responsibility: honoring Ethiopian roots while delivering premium coffee with clear communication, traceability, and long-term partnership in mind.',
];

export const philosophyPillars = [
  {
    title: 'Altitude',
    description: 'High-altitude growing environments support clarity, floral aromatics, and refined complexity.',
  },
  {
    title: 'Soil',
    description: 'Rich natural soils nourish coffee trees slowly and help create layered flavor expression.',
  },
  {
    title: 'Climate',
    description: 'Balanced rainfall, sunlight, and cool nights allow cherries to mature with patience.',
  },
  {
    title: 'Human Craftsmanship',
    description: 'Excellence depends on farmers, processors, cuppers, and exporters applying skill at every step.',
  },
];

export const values = [
  {
    title: 'Integrity',
    description: 'We communicate honestly, document carefully, and build trust through dependable execution.',
  },
  {
    title: 'Culture & Heritage',
    description: 'Our work is grounded in Ethiopian coffee tradition and respect for origin.',
  },
  {
    title: 'Quality Excellence',
    description: 'We pursue careful selection, disciplined processing, and export readiness without compromise.',
  },
  {
    title: 'Partnership',
    description: 'We value long-term relationships with farmers, washing stations, and international buyers.',
  },
  {
    title: 'Responsibility',
    description: 'Commercial growth should strengthen communities and support ethical business practices.',
  },
  {
    title: 'Sustainability',
    description: 'Responsible sourcing protects both the environment and the future of coffee farming.',
  },
];

export const principles = [
  'Direct sourcing',
  'Full traceability',
  'Compliance with international standards',
  'Long-term relationships',
  'Continuous improvement',
];

export const origins = [
  {
    name: 'Yirgacheffe',
    profile: 'Floral, citrus, bright acidity',
    altitude: '1900–2200 MASL',
    rainfall: 'Balanced seasonal rainfall',
    image:
      'https://images.unsplash.com/photo-1461988320302-91bde64fc8e4?auto=format&fit=crop&w=900&q=80',
  },
  {
    name: 'Guji',
    profile: 'Fruity, vibrant sweetness',
    altitude: '1800–2200 MASL',
    rainfall: 'Reliable mountain rainfall',
    image:
      'https://images.unsplash.com/photo-1509042239860-f550ce710b93?auto=format&fit=crop&w=900&q=80',
  },
  {
    name: 'Sidama',
    profile: 'Balanced, complex flavor',
    altitude: '1700–2200 MASL',
    rainfall: 'Rich rainfall with cool nights',
    image:
      'https://images.unsplash.com/photo-1442512595331-e89e73853f31?auto=format&fit=crop&w=900&q=80',
  },
  {
    name: 'Harrar',
    profile: 'Bold, winey, spicy',
    altitude: '1500–2100 MASL',
    rainfall: 'Drier climate with intense character',
    image:
      'https://images.unsplash.com/photo-1455470956270-4cbb357f60f6?auto=format&fit=crop&w=900&q=80',
  },
  {
    name: 'Limu & Jimma',
    profile: 'Chocolatey, smooth',
    altitude: '1400–2100 MASL',
    rainfall: 'Steady seasonal rainfall',
    image:
      'https://images.unsplash.com/photo-1494314671902-399b18174975?auto=format&fit=crop&w=900&q=80',
  },
];

export const qualityProcesses = [
  {
    title: 'Washed Process',
    highlight: 'Clean, bright coffee profile',
    steps: ['Selective harvesting', 'Pulping', 'Fermentation', 'Washing', 'Drying', 'Milling'],
  },
  {
    title: 'Natural Process',
    highlight: 'Sun-dried cherries develop fruity, bold flavors with patient drying.',
    steps: ['Selective harvesting', 'Whole cherry drying', 'Slow turning', 'Moisture stabilization', 'Hulling'],
  },
  {
    title: 'Honey Process',
    highlight: 'A semi-washed style balancing sweetness, texture, and acidity.',
    steps: ['Selective harvesting', 'Depulping', 'Mucilage retention', 'Controlled drying', 'Milling'],
  },
];

export const qualityMetrics = [
  'Moisture control: 10–12%',
  'Cupping evaluation of aroma',
  'Body and mouthfeel review',
  'Acidity balance and clarity',
  'Aftertaste consistency',
];

export const exportServices = [
  'FOB Djibouti export system managed with professional coordination',
  'Documentation handled internally for smoother buyer communication',
  'Reliable logistics chain from Addis Ababa to Djibouti and onward to global markets',
  'Flexible order volumes for specialty buyers, roasters, and wholesale partners',
  'Timely delivery expectations supported by strong communication and planning',
];

export const sustainabilityPoints = [
  'Fair payment practices that respect producer effort and quality',
  'Ethical sourcing grounded in long-term supplier relationships',
  'Environmental responsibility in cultivation and processing decisions',
  'Community development engagement where coffee value begins',
];

export const testimonials = [
  {
    quote:
      'A disciplined, origin-driven Ethiopian exporter with the kind of communication international buyers appreciate.',
    author: 'Testimonial placeholder — Specialty roasting partner',
  },
  {
    quote:
      'The combination of traceability, cup quality, and professionalism signals strong export potential.',
    author: 'Testimonial placeholder — Green coffee importer',
  },
];

export const buyerTypes = [
  { value: 'roaster', label: 'Roaster' },
  { value: 'importer', label: 'Importer' },
  { value: 'distributor', label: 'Distributor' },
  { value: 'specialty_buyer', label: 'Specialty buyer' },
  { value: 'wholesaler', label: 'Wholesaler' },
  { value: 'other', label: 'Other' },
];

export const inquiryTypes = [
  { value: 'request_samples', label: 'Request Samples' },
  { value: 'get_a_quote', label: 'Get a Quote' },
  { value: 'partner_with_us', label: 'Partner With Us' },
  { value: 'contact_message', label: 'General Inquiry' },
];

export const incoterms = [
  { value: 'fob', label: 'FOB' },
  { value: 'cif', label: 'CIF' },
  { value: 'cfr', label: 'CFR' },
  { value: 'exw', label: 'EXW' },
  { value: 'dap', label: 'DAP' },
  { value: 'other', label: 'Other' },
];

export const contactMethods = [
  { value: 'email', label: 'Email' },
  { value: 'phone', label: 'Phone' },
  { value: 'whatsapp', label: 'WhatsApp' },
];
