diff --git a/assets/pasted-20260325-100414-1390b70e.png b/assets/pasted-20260325-100414-1390b70e.png
new file mode 100644
index 0000000..009b854
Binary files /dev/null and b/assets/pasted-20260325-100414-1390b70e.png differ
diff --git a/wp-content/mu-plugins/coaching-mvp.php b/wp-content/mu-plugins/coaching-mvp.php
index 689bd66..dbccab4 100644
--- a/wp-content/mu-plugins/coaching-mvp.php
+++ b/wp-content/mu-plugins/coaching-mvp.php
@@ -2653,6 +2653,178 @@ body.coaching-mvp-active .coach-hero-note .coach-badge.dark {
   color: #6b6200 !important;
 }
 
+
+body.coaching-mvp-active .coach-experience-band {
+  position: relative;
+  overflow: hidden;
+  margin: 0 calc(50% - 50vw) !important;
+  width: 100vw;
+  max-width: 100vw !important;
+  padding: clamp(2.5rem, 4.8vw, 4.5rem) 0 !important;
+  background: linear-gradient(180deg, #f7efd9 0%, #fbf7ed 48%, #ffffff 100%) !important;
+  border: 0 !important;
+  border-radius: 0 !important;
+  box-shadow: none !important;
+}
+body.coaching-mvp-active .coach-experience-band::after {
+  display: none !important;
+}
+body.coaching-mvp-active .coach-experience-band::before {
+  content: "";
+  position: absolute;
+  inset: 0;
+  background: radial-gradient(circle at 14% 18%, rgba(181,74,34,.08), transparent 20%), radial-gradient(circle at 82% 22%, rgba(218,182,85,.18), transparent 22%), radial-gradient(circle at 78% 78%, rgba(64,117,103,.10), transparent 26%);
+  pointer-events: none;
+}
+body.coaching-mvp-active .coach-experience-band > .wp-block-group__inner-container {
+  position: relative;
+  z-index: 1;
+  max-width: min(1200px, calc(100vw - 2.5rem));
+  margin: 0 auto !important;
+  padding: 0 clamp(1.25rem, 2.8vw, 2rem) !important;
+}
+body.coaching-mvp-active .coach-experience-layout {
+  display: grid;
+  grid-template-columns: minmax(0, 1.15fr) minmax(320px, .85fr);
+  gap: clamp(1.5rem, 4vw, 4rem);
+  align-items: start;
+}
+body.coaching-mvp-active .coach-experience-copy {
+  max-width: 44rem;
+}
+body.coaching-mvp-active .coach-experience-band .coach-eyebrow {
+  display: inline-block !important;
+  padding: 0 !important;
+  margin: 0 0 1rem !important;
+  border: 0 !important;
+  border-radius: 0 !important;
+  background: transparent !important;
+  box-shadow: none !important;
+  color: #b54a22 !important;
+  font-size: .84rem !important;
+  font-weight: 700 !important;
+  letter-spacing: .16em !important;
+  text-transform: uppercase !important;
+}
+body.coaching-mvp-active .coach-experience-band h2 {
+  margin: 0 !important;
+  max-width: 13ch;
+  color: var(--color-text) !important;
+  font-size: clamp(2.35rem, 4.7vw, 4.4rem) !important;
+  line-height: .98 !important;
+  letter-spacing: -.05em !important;
+}
+body.coaching-mvp-active .coach-experience-intro {
+  max-width: 38rem;
+  margin: 1.2rem 0 0 !important;
+  color: var(--color-text-muted) !important;
+  font-size: 1.03rem !important;
+  line-height: 1.75 !important;
+}
+body.coaching-mvp-active .coach-experience-list {
+  display: grid;
+  gap: 0;
+  margin-top: 1.7rem;
+}
+body.coaching-mvp-active .coach-experience-item {
+  display: grid;
+  grid-template-columns: auto 1fr;
+  gap: 1rem;
+  align-items: start;
+  padding: 1.15rem 0;
+  border-top: 1px solid rgba(17,24,39,.09);
+}
+body.coaching-mvp-active .coach-experience-item:last-child {
+  border-bottom: 1px solid rgba(17,24,39,.09);
+}
+body.coaching-mvp-active .coach-experience-num {
+  min-width: 4.4rem;
+  color: rgba(181,74,34,.20);
+  font-size: clamp(2.5rem, 5vw, 4.4rem);
+  line-height: .9;
+  font-weight: 600;
+  letter-spacing: -.06em;
+}
+body.coaching-mvp-active .coach-experience-item h3 {
+  margin: .2rem 0 .35rem !important;
+  color: var(--color-text) !important;
+  font-size: clamp(1.08rem, 1.9vw, 1.32rem) !important;
+  line-height: 1.3 !important;
+}
+body.coaching-mvp-active .coach-experience-item p {
+  margin: 0 !important;
+  color: var(--color-text-muted) !important;
+  line-height: 1.75 !important;
+}
+body.coaching-mvp-active .coach-experience-quote {
+  position: relative;
+  overflow: hidden;
+  align-self: stretch;
+  padding: clamp(1.4rem, 3vw, 2rem) !important;
+  border-radius: 18px !important;
+  background: linear-gradient(180deg, #ffffff 0%, #fff6e6 100%) !important;
+  border: 1px solid rgba(181,74,34,.12) !important;
+  box-shadow: 0 24px 52px rgba(17,24,39,.08) !important;
+  color: var(--color-text) !important;
+}
+body.coaching-mvp-active .coach-experience-quote::before {
+  content: "“";
+  position: absolute;
+  top: .45rem;
+  right: 1rem;
+  color: rgba(181,74,34,.12);
+  font-size: 5rem;
+  line-height: 1;
+  font-family: Georgia, serif;
+}
+body.coaching-mvp-active .coach-experience-quote .coach-badge {
+  background: #fff1d2 !important;
+  border-color: rgba(181,74,34,.12) !important;
+  color: #8d3f1c !important;
+  box-shadow: none !important;
+}
+body.coaching-mvp-active .coach-experience-quote p {
+  position: relative;
+  z-index: 1;
+  margin: 1rem 0 0 !important;
+  color: var(--color-text) !important;
+  font-size: 1.12rem !important;
+  line-height: 1.8 !important;
+}
+body.coaching-mvp-active .coach-experience-quote .coach-testimonial-meta {
+  margin-top: 1rem !important;
+  color: var(--color-text-muted) !important;
+  font-weight: 700;
+}
+body.coaching-mvp-active .coach-experience-quote .coach-quote-role {
+  display: block;
+  margin-top: .18rem;
+  font-weight: 500;
+}
+
+@media (max-width: 960px) {
+  body.coaching-mvp-active .coach-experience-layout {
+    grid-template-columns: 1fr;
+  }
+  body.coaching-mvp-active .coach-experience-band h2 {
+    max-width: none;
+  }
+}
+
+@media (max-width: 781px) {
+  body.coaching-mvp-active .coach-experience-band {
+    padding: 2rem 0 !important;
+  }
+  body.coaching-mvp-active .coach-experience-item {
+    grid-template-columns: 1fr;
+    gap: .35rem;
+  }
+  body.coaching-mvp-active .coach-experience-num {
+    min-width: 0;
+    font-size: 2.5rem;
+  }
+}
+
 @media (max-width: 960px) {
   body.coaching-mvp-active header.wp-block-template-part .wp-block-group.alignwide {
     grid-template-columns: 1fr !important;
@@ -2820,7 +2992,49 @@ function coaching_mvp_home_content() {
 <!-- /wp:column --></div></div>
 <!-- /wp:group -->
 
-<!-- wp:group {"className":"coach-section coach-video-section","layout":{"type":"constrained"}} -->
+<!-- wp:group {"align":"full","className":"coach-experience-band"} -->
+<div class="wp-block-group alignfull coach-experience-band"><div class="wp-block-group__inner-container">
+<!-- wp:html -->
+<div class="coach-experience-layout">
+  <div class="coach-experience-copy">
+    <p class="coach-eyebrow coach-experience-eyebrow">02 / Experience</p>
+    <h2>Support for leaders moving through pressure, transition, and visible decisions.</h2>
+    <p class="coach-experience-intro">This section takes the strongest signals from the old audience block and reframes them in a calmer, more editorial full-width layout that feels aligned with the new direction of the site.</p>
+    <div class="coach-experience-list">
+      <article class="coach-experience-item">
+        <span class="coach-experience-num">01</span>
+        <div>
+          <h3>Founders needing cleaner signal</h3>
+          <p>For moments when the pace is high and the noise is louder than the strategy. Coaching helps narrow what matters and make steadier next decisions.</p>
+        </div>
+      </article>
+      <article class="coach-experience-item">
+        <span class="coach-experience-num">02</span>
+        <div>
+          <h3>Executives carrying more than the role shows</h3>
+          <p>Support for visibility, leadership presence, difficult conversations, and the emotional load that sits underneath senior responsibility.</p>
+        </div>
+      </article>
+      <article class="coach-experience-item">
+        <span class="coach-experience-num">03</span>
+        <div>
+          <h3>Professionals in a high-stakes transition</h3>
+          <p>Useful when a promotion, pivot, or change in identity asks for more confidence, clearer direction, and momentum that actually holds.</p>
+        </div>
+      </article>
+    </div>
+  </div>
+  <aside class="coach-quote-card coach-experience-quote">
+    <span class="coach-badge">Client reflection</span>
+    <p>"I came in overwhelmed and spread thin. The coaching process helped me narrow the signal, make cleaner decisions, and finally move with conviction instead of noise."</p>
+    <div class="coach-testimonial-meta">Jordan Ellis <span class="coach-quote-role">Founder, advisory studio</span></div>
+  </aside>
+</div>
+<!-- /wp:html -->
+</div></div>
+<!-- /wp:group -->
+
+<!-- wp:group {"className":"coach-section coach-video-section","layout":{"type":"constrained"} } -->
 <div class="wp-block-group coach-section coach-video-section"><div class="wp-block-group__inner-container">
 <!-- wp:paragraph {"className":"coach-badge"} -->
 <p class="coach-badge">Watch before you book</p>
@@ -2893,47 +3107,6 @@ function coaching_mvp_home_content() {
 </div></div>
 <!-- /wp:group -->
 
-<!-- wp:group {"className":"coach-section coach-work-together-section","layout":{"type":"constrained"}} -->
-<div class="wp-block-group coach-section coach-work-together-section"><div class="wp-block-group__inner-container">
-<!-- wp:paragraph {"className":"coach-badge"} -->
-<p class="coach-badge">Who I help</p>
-<!-- /wp:paragraph -->
-<!-- wp:heading -->
-<h2 class="wp-block-heading">Four audience profiles this template is already designed to convert</h2>
-<!-- /wp:heading -->
-<!-- wp:paragraph -->
-<p>Instead of one generic coaching promise, the homepage now makes the fit clearer for the most common premium coaching audiences.</p>
-<!-- /wp:paragraph -->
-<!-- wp:html -->
-<div class="coach-card-grid coach-audience-grid">
-  <article class="coach-system-card coach-audience-card">
-    <div class="coach-audience-head"><span class="coach-audience-icon" aria-hidden="true">✦</span><span class="coach-audience-index">01</span></div>
-    <h3>Founders</h3>
-    <p>For startup and business founders carrying decision-fatigue, team pressure, and the need to lead with more calm.</p>
-    <ul><li>Strategic clarity</li><li>Founder pressure support</li><li>Cleaner decisions</li></ul>
-  </article>
-  <article class="coach-system-card coach-audience-card">
-    <div class="coach-audience-head"><span class="coach-audience-icon" aria-hidden="true">◎</span><span class="coach-audience-index">02</span></div>
-    <h3>Executives</h3>
-    <p>For senior leaders navigating visibility, communication, performance, and the emotional load of responsibility.</p>
-    <ul><li>Leadership presence</li><li>Difficult conversations</li><li>High-stakes seasons</li></ul>
-  </article>
-  <article class="coach-system-card coach-audience-card">
-    <div class="coach-audience-head"><span class="coach-audience-icon" aria-hidden="true">↗</span><span class="coach-audience-index">03</span></div>
-    <h3>Professionals in transition</h3>
-    <p>For people moving through promotion, role change, career pivot, or a major professional reset.</p>
-    <ul><li>Career transition support</li><li>Confidence in change</li><li>Direction and momentum</li></ul>
-  </article>
-  <article class="coach-system-card coach-audience-card">
-    <div class="coach-audience-head"><span class="coach-audience-icon" aria-hidden="true">∞</span><span class="coach-audience-index">04</span></div>
-    <h3>High-performing professionals</h3>
-    <p>For ambitious clients who do not need more pressure — they need structure, perspective, and sustainable progress.</p>
-    <ul><li>Burnout prevention</li><li>Focus and follow-through</li><li>Healthier working rhythm</li></ul>
-  </article>
-</div>
-<!-- /wp:html -->
-</div></div>
-<!-- /wp:group -->
 
 <!-- wp:group {"className":"coach-section coach-ways-section","layout":{"type":"constrained"}} -->
 <div class="wp-block-group coach-section coach-ways-section"><div class="wp-block-group__inner-container">