diff --git a/call_center_pro.php b/call_center_pro.php
index f770474a..b4c19a66 100644
--- a/call_center_pro.php
+++ b/call_center_pro.php
@@ -1382,7 +1382,7 @@ require_once 'layout_header.php';
                                     <?php $rowHtml = ob_get_clean(); echo $rowHtml; ?>
 
                                     <?php ob_start(); ?>
-                                    <div class="modal fade" id="<?php echo htmlspecialchars($modalId); ?>" tabindex="-1" aria-hidden="true">
+                                    <div class="modal fade" id="<?php echo htmlspecialchars($modalId); ?>" tabindex="-1" aria-hidden="true" data-bs-backdrop="static" data-bs-keyboard="false">
                                         <div class="modal-dialog modal-xl modal-dialog-scrollable">
                                             <div class="modal-content">
                                                 <div class="modal-header align-items-start gap-2">
@@ -1601,7 +1601,7 @@ require_once 'layout_header.php';
                                                                 <div class="col-md-6 js-numero-cuenta-group <?php echo $mostrarCamposNumeroCuenta ? '' : 'd-none'; ?>" data-source-key="<?php echo htmlspecialchars($order['source_key']); ?>">
                                                                     <label for="numero_cuenta_sede_id-<?php echo htmlspecialchars($order['source_key']); ?>" class="form-label">SEDE / ID</label>
                                                                     <input type="text" class="form-control" id="numero_cuenta_sede_id-<?php echo htmlspecialchars($order['source_key']); ?>" value="<?php echo htmlspecialchars($numeroCuentaSedeIdSeleccionado); ?>" placeholder="Ej.: SJL / 1542">
-                                                                    <div class="form-text">Solo aparece en <strong>SE ENVIO NUMERO DE CUENTA</strong>.</div>
+                                                                    <div class="form-text">Se muestra en <strong>SE ENVIO NUMERO DE CUENTA</strong> y se mantiene en <strong>CONFIRMADO ENVIO</strong>.</div>
                                                                 </div>
                                                                 <div class="col-md-6 js-numero-cuenta-group <?php echo $mostrarCamposNumeroCuenta ? '' : 'd-none'; ?>" data-source-key="<?php echo htmlspecialchars($order['source_key']); ?>">
                                                                     <label for="numero_cuenta_dni-<?php echo htmlspecialchars($order['source_key']); ?>" class="form-label">N° DNI</label>
@@ -1783,7 +1783,6 @@ require_once 'layout_header.php';
                                                         <?php if (in_array($_SESSION['user_role'] ?? '', ['Administrador', 'admin'], true)): ?>
                                                             <button type="button" class="btn btn-outline-danger" onclick="eliminarPedido('<?php echo htmlspecialchars($order['source_key']); ?>', this)">Eliminar del panel</button>
                                                         <?php endif; ?>
-                                                        <button type="button" class="btn btn-secondary" data-bs-dismiss="modal">Cerrar</button>
                                                         <button type="button" class="btn btn-primary" onclick="guardarGestion('<?php echo htmlspecialchars($order['source_key']); ?>', this)">Guardar gestión</button>
                                                     </div>
                                                 </div>
@@ -2061,7 +2060,7 @@ function toggleAgendaFields(sourceKey) {
     const deliveryInput = document.getElementById('fecha-entrega-' + sourceKey);
     const needsDeliveryDate = estado === 'CONFIRMADO CONTRAENTREGA';
     const needsShippingDetails = estado === 'CONFIRMADO ENVIO';
-    const needsAccountNumberDetails = estado === 'SE ENVIO NUMERO DE CUENTA';
+    const needsAccountNumberDetails = ['SE ENVIO NUMERO DE CUENTA', 'CONFIRMADO ENVIO'].includes(estado);
     const needsNextCall = ['POR LLAMAR', 'DEVOLVER LLAMADA', 'OBSERVADO'].includes(estado);
 
     if (nextCallGroup) {
@@ -2378,7 +2377,7 @@ function showAirDroidHelper(details) {
     if (modalId) {
         const modalElement = document.getElementById(modalId);
         if (modalElement && window.bootstrap && window.bootstrap.Modal) {
-            window.bootstrap.Modal.getOrCreateInstance(modalElement).show();
+            window.bootstrap.Modal.getOrCreateInstance(modalElement, { backdrop: 'static', keyboard: false }).show();
         }
     }
 
@@ -2422,7 +2421,7 @@ function registrarLlamada(event, trigger) {
     if (modalId) {
         const modalElement = document.getElementById(modalId);
         if (modalElement && window.bootstrap && window.bootstrap.Modal) {
-            window.bootstrap.Modal.getOrCreateInstance(modalElement).show();
+            window.bootstrap.Modal.getOrCreateInstance(modalElement, { backdrop: 'static', keyboard: false }).show();
         }
     }
 
diff --git a/db/migrations/087_add_resultados_to_marketing_videos.sql b/db/migrations/087_add_resultados_to_marketing_videos.sql
new file mode 100644
index 00000000..7592ecea
--- /dev/null
+++ b/db/migrations/087_add_resultados_to_marketing_videos.sql
@@ -0,0 +1,3 @@
+-- Agrega la columna de resultados para Producción de Video
+ALTER TABLE marketing_videos
+    ADD COLUMN IF NOT EXISTS resultados ENUM('DESCONTINUADO', 'REDIMIENTO MEDIUM', 'BUEN RENDIMIENTO') NULL AFTER estado;
diff --git a/db/migrations/088_update_resultados_enum_to_include_redimiento_medium.sql b/db/migrations/088_update_resultados_enum_to_include_redimiento_medium.sql
new file mode 100644
index 00000000..d19b92b6
--- /dev/null
+++ b/db/migrations/088_update_resultados_enum_to_include_redimiento_medium.sql
@@ -0,0 +1,3 @@
+-- Amplía el ENUM de resultados para incluir REDIMIENTO MEDIUM.
+ALTER TABLE marketing_videos
+    MODIFY COLUMN resultados ENUM('DESCONTINUADO', 'REDIMIENTO MEDIUM', 'BUEN RENDIMIENTO') NULL AFTER estado;
diff --git a/gestiones_callcenter.php b/gestiones_callcenter.php
index e5bd3d24..a6261937 100644
--- a/gestiones_callcenter.php
+++ b/gestiones_callcenter.php
@@ -2066,7 +2066,7 @@ require_once 'layout_header.php';
                                     <?php $rowHtml = ob_get_clean(); echo $rowHtml; ?>
 
                                     <?php ob_start(); ?>
-                                    <div class="modal fade" id="<?php echo htmlspecialchars($modalId); ?>" tabindex="-1" aria-hidden="true">
+                                    <div class="modal fade" id="<?php echo htmlspecialchars($modalId); ?>" tabindex="-1" aria-hidden="true" data-bs-backdrop="static" data-bs-keyboard="false">
                                         <div class="modal-dialog modal-xl modal-dialog-scrollable">
                                             <div class="modal-content">
                                                 <div class="modal-header align-items-start gap-2">
@@ -2285,7 +2285,7 @@ require_once 'layout_header.php';
                                                                 <div class="col-md-6 js-numero-cuenta-group <?php echo $mostrarCamposNumeroCuenta ? '' : 'd-none'; ?>" data-source-key="<?php echo htmlspecialchars($order['source_key']); ?>">
                                                                     <label for="numero_cuenta_sede_id-<?php echo htmlspecialchars($order['source_key']); ?>" class="form-label">SEDE / ID</label>
                                                                     <input type="text" class="form-control" id="numero_cuenta_sede_id-<?php echo htmlspecialchars($order['source_key']); ?>" value="<?php echo htmlspecialchars($numeroCuentaSedeIdSeleccionado); ?>" placeholder="Ej.: SJL / 1542">
-                                                                    <div class="form-text">Solo aparece en <strong>SE ENVIO NUMERO DE CUENTA</strong>.</div>
+                                                                    <div class="form-text">Se muestra en <strong>SE ENVIO NUMERO DE CUENTA</strong> y se mantiene en <strong>CONFIRMADO ENVIO</strong>.</div>
                                                                 </div>
                                                                 <div class="col-md-6 js-numero-cuenta-group <?php echo $mostrarCamposNumeroCuenta ? '' : 'd-none'; ?>" data-source-key="<?php echo htmlspecialchars($order['source_key']); ?>">
                                                                     <label for="numero_cuenta_dni-<?php echo htmlspecialchars($order['source_key']); ?>" class="form-label">N° DNI</label>
@@ -2467,7 +2467,6 @@ require_once 'layout_header.php';
                                                         <?php if (in_array($_SESSION['user_role'] ?? '', ['Administrador', 'admin'], true)): ?>
                                                             <button type="button" class="btn btn-outline-danger" onclick="eliminarPedido('<?php echo htmlspecialchars($order['source_key']); ?>', this)">Eliminar del panel</button>
                                                         <?php endif; ?>
-                                                        <button type="button" class="btn btn-secondary" data-bs-dismiss="modal">Cerrar</button>
                                                         <button type="button" class="btn btn-primary" onclick="guardarGestion('<?php echo htmlspecialchars($order['source_key']); ?>', this)">Guardar gestión</button>
                                                     </div>
                                                 </div>
@@ -2790,7 +2789,7 @@ function toggleAgendaFields(sourceKey) {
     const deliveryInput = document.getElementById('fecha-entrega-' + sourceKey);
     const needsDeliveryDate = estado === 'CONFIRMADO CONTRAENTREGA';
     const needsShippingDetails = estado === 'CONFIRMADO ENVIO';
-    const needsAccountNumberDetails = estado === 'SE ENVIO NUMERO DE CUENTA';
+    const needsAccountNumberDetails = ['SE ENVIO NUMERO DE CUENTA', 'CONFIRMADO ENVIO'].includes(estado);
     const needsNextCall = ['POR LLAMAR', 'DEVOLVER LLAMADA', 'OBSERVADO'].includes(estado);
 
     if (nextCallGroup) {
@@ -3107,7 +3106,7 @@ function showAirDroidHelper(details) {
     if (modalId) {
         const modalElement = document.getElementById(modalId);
         if (modalElement && window.bootstrap && window.bootstrap.Modal) {
-            window.bootstrap.Modal.getOrCreateInstance(modalElement).show();
+            window.bootstrap.Modal.getOrCreateInstance(modalElement, { backdrop: 'static', keyboard: false }).show();
         }
     }
 
@@ -3151,7 +3150,7 @@ function registrarLlamada(event, trigger) {
     if (modalId) {
         const modalElement = document.getElementById(modalId);
         if (modalElement && window.bootstrap && window.bootstrap.Modal) {
-            window.bootstrap.Modal.getOrCreateInstance(modalElement).show();
+            window.bootstrap.Modal.getOrCreateInstance(modalElement, { backdrop: 'static', keyboard: false }).show();
         }
     }
 
diff --git a/includes/callcenter_test_helpers.php b/includes/callcenter_test_helpers.php
index 426603f8..61de05f7 100644
--- a/includes/callcenter_test_helpers.php
+++ b/includes/callcenter_test_helpers.php
@@ -1199,7 +1199,7 @@ function cc_test_requires_shipping_details(string $estado): bool
 
 function cc_test_requires_account_number_fields(string $estado): bool
 {
-    return cc_test_normalize_state($estado) === 'SE ENVIO NUMERO DE CUENTA';
+    return in_array(cc_test_normalize_state($estado), ['SE ENVIO NUMERO DE CUENTA', 'CONFIRMADO ENVIO'], true);
 }
 
 function cc_test_pending_logistica_destination(array $order): ?string
diff --git a/includes/marketing_bootstrap.php b/includes/marketing_bootstrap.php
index e6eb58e7..2a7363c6 100644
--- a/includes/marketing_bootstrap.php
+++ b/includes/marketing_bootstrap.php
@@ -2,6 +2,62 @@
 // Auto-inicializa pequeños ajustes del esquema de Marketing cuando faltan columnas.
 // Así evitamos errores al abrir la pantalla o guardar datos nuevos.
 
+function marketing_apply_migration_if_missing(PDO $pdo, string $columnName, string $migrationFile): void
+{
+    $checkColumnStmt = $pdo->prepare(
+        'SELECT COUNT(*) AS c '
+        . 'FROM information_schema.columns '
+        . 'WHERE table_schema = DATABASE() AND table_name = ? AND column_name = ?'
+    );
+
+    $checkColumnStmt->execute(['marketing_videos', $columnName]);
+    $row = $checkColumnStmt->fetch(PDO::FETCH_ASSOC);
+    $count = (int)($row['c'] ?? 0);
+
+    if ($count > 0) {
+        return;
+    }
+
+    if (!is_file($migrationFile)) {
+        throw new RuntimeException('No se encontró la migración: ' . basename($migrationFile));
+    }
+
+    $sql = file_get_contents($migrationFile);
+    if ($sql === false) {
+        throw new RuntimeException('No se pudo leer la migración: ' . basename($migrationFile));
+    }
+
+    $pdo->exec($sql);
+}
+
+function marketing_apply_migration_if_column_type_missing(PDO $pdo, string $columnName, string $needle, string $migrationFile): void
+{
+    $checkColumnStmt = $pdo->prepare(
+        'SELECT COLUMN_TYPE AS column_type '
+        . 'FROM information_schema.columns '
+        . 'WHERE table_schema = DATABASE() AND table_name = ? AND column_name = ?'
+    );
+
+    $checkColumnStmt->execute(['marketing_videos', $columnName]);
+    $row = $checkColumnStmt->fetch(PDO::FETCH_ASSOC);
+    $columnType = (string)($row['column_type'] ?? '');
+
+    if ($columnType !== '' && stripos($columnType, $needle) !== false) {
+        return;
+    }
+
+    if (!is_file($migrationFile)) {
+        throw new RuntimeException('No se encontró la migración: ' . basename($migrationFile));
+    }
+
+    $sql = file_get_contents($migrationFile);
+    if ($sql === false) {
+        throw new RuntimeException('No se pudo leer la migración: ' . basename($migrationFile));
+    }
+
+    $pdo->exec($sql);
+}
+
 function marketing_ensure_schema(PDO $pdo): void
 {
     static $attempted = false;
@@ -10,27 +66,22 @@ function marketing_ensure_schema(PDO $pdo): void
     }
     $attempted = true;
 
-    $checkColumnStmt = $pdo->prepare(
-        'SELECT COUNT(*) AS c '
-        . 'FROM information_schema.columns '
-        . 'WHERE table_schema = DATABASE() AND table_name = ? AND column_name = ?'
+    marketing_apply_migration_if_missing(
+        $pdo,
+        'observacion',
+        __DIR__ . '/../db/migrations/086_add_observacion_to_marketing_videos.sql'
     );
 
-    $checkColumnStmt->execute(['marketing_videos', 'observacion']);
-    $row = $checkColumnStmt->fetch(PDO::FETCH_ASSOC);
-    $count = (int)($row['c'] ?? 0);
+    marketing_apply_migration_if_missing(
+        $pdo,
+        'resultados',
+        __DIR__ . '/../db/migrations/087_add_resultados_to_marketing_videos.sql'
+    );
 
-    if ($count === 0) {
-        $file = __DIR__ . '/../db/migrations/086_add_observacion_to_marketing_videos.sql';
-        if (!is_file($file)) {
-            throw new RuntimeException('No se encontró la migración: ' . basename($file));
-        }
-
-        $sql = file_get_contents($file);
-        if ($sql === false) {
-            throw new RuntimeException('No se pudo leer la migración: ' . basename($file));
-        }
-
-        $pdo->exec($sql);
-    }
+    marketing_apply_migration_if_column_type_missing(
+        $pdo,
+        'resultados',
+        'REDIMIENTO MEDIUM',
+        __DIR__ . '/../db/migrations/088_update_resultados_enum_to_include_redimiento_medium.sql'
+    );
 }
diff --git a/marketing_produccion.php b/marketing_produccion.php
index 206d9ac1..47597412 100644
--- a/marketing_produccion.php
+++ b/marketing_produccion.php
@@ -19,6 +19,8 @@ $stmt_videos = $db->query("SELECT mv.*, p.nombre as nombre_producto
 $videos = $stmt_videos->fetchAll(PDO::FETCH_ASSOC);
 
 $statusOptions = ['PENDIENTE', 'EN PROCESO', 'TERMINADO', 'OBSERVADO', 'APROBADO', 'PUBLICADO'];
+$resultOptions = ['DESCONTINUADO', 'REDIMIENTO MEDIUM', 'BUEN RENDIMIENTO'];
+$isAdminUser = in_array($_SESSION['user_role'] ?? ($_SESSION['role'] ?? ''), ['Administrador', 'admin'], true);
 
 function marketing_status_badge_class(?string $estado): string
 {
@@ -33,6 +35,16 @@ function marketing_status_badge_class(?string $estado): string
     };
 }
 
+function marketing_result_row_class(?string $resultados): string
+{
+    return match (strtoupper(trim((string)$resultados))) {
+        'DESCONTINUADO' => 'video-row-result-descontinuado',
+        'REDIMIENTO MEDIUM' => 'video-row-result-medium',
+        'BUEN RENDIMIENTO' => 'video-row-result-buen-rendimiento',
+        default => '',
+    };
+}
+
 // Contadores de estado
 $stats = [
     'TOTAL' => count($videos),
@@ -193,7 +205,8 @@ foreach ($videos as $v) {
         font-weight: 600;
         letter-spacing: 0.3px;
     }
-    .status-select {
+    .status-select,
+    .result-select {
         min-width: 160px;
         border: 0;
         border-radius: 999px;
@@ -206,18 +219,26 @@ foreach ($videos as $v) {
         padding: 0.55rem 2.25rem 0.55rem 0.9rem;
         box-shadow: inset 0 0 0 1px rgba(15, 23, 42, 0.06);
         transition: transform 0.15s ease, box-shadow 0.15s ease, opacity 0.15s ease;
+        background-color: #f8fafc;
+        color: #1f2937;
     }
-    .status-select:hover {
+    .status-select:hover,
+    .result-select:hover {
         transform: translateY(-1px);
         box-shadow: 0 8px 16px rgba(15, 23, 42, 0.08);
     }
-    .status-select:focus {
+    .status-select:focus,
+    .result-select:focus {
         box-shadow: 0 0 0 0.2rem rgba(67, 97, 238, 0.16);
     }
-    .status-select:disabled {
+    .status-select:disabled,
+    .result-select:disabled {
         opacity: 0.8;
         cursor: wait;
     }
+    .result-select[data-readonly="1"]:disabled {
+        cursor: not-allowed;
+    }
     .status-select[data-status="PENDIENTE"] {
         background-color: #ffe082;
         color: #5f4b00;
@@ -242,9 +263,46 @@ foreach ($videos as $v) {
         background-color: #dfe4ea;
         color: #111827;
     }
-    .status-feedback {
+    .result-select[data-resultados="DESCONTINUADO"] {
+        background-color: #ffe0e6;
+        color: #b42318;
+    }
+    .result-select[data-resultados="REDIMIENTO MEDIUM"] {
+        background-color: #fff3cd;
+        color: #8a6d00;
+    }
+    .result-select[data-resultados="BUEN RENDIMIENTO"] {
+        background-color: #dcfce7;
+        color: #166534;
+    }
+    .status-feedback,
+    .resultados-feedback {
         min-height: 18px;
     }
+    .video-row-result-descontinuado > td,
+    .video-row-result-descontinuado > th {
+        background-color: rgba(239, 68, 68, 0.11) !important;
+    }
+    .video-row-result-medium > td,
+    .video-row-result-medium > th {
+        background-color: rgba(255, 243, 205, 0.26) !important;
+    }
+    .video-row-result-buen-rendimiento > td,
+    .video-row-result-buen-rendimiento > th {
+        background-color: rgba(34, 197, 94, 0.11) !important;
+    }
+    .video-row-result-descontinuado:hover > td,
+    .video-row-result-descontinuado:hover > th {
+        background-color: rgba(239, 68, 68, 0.16) !important;
+    }
+    .video-row-result-medium:hover > td,
+    .video-row-result-medium:hover > th {
+        background-color: rgba(255, 243, 205, 0.34) !important;
+    }
+    .video-row-result-buen-rendimiento:hover > td,
+    .video-row-result-buen-rendimiento:hover > th {
+        background-color: rgba(34, 197, 94, 0.16) !important;
+    }
     .editable:hover {
         background-color: #f8f9fa;
         cursor: pointer;
@@ -374,7 +432,7 @@ foreach ($videos as $v) {
     <div>
         <h2 class="mb-0 fw-bold" style="color: #2b2d42;">Producción de Video</h2>
         <p class="text-muted small mb-1">Gestión de activos y flujo de trabajo creativo</p>
-        <p class="text-muted small mb-0">La columna <strong>Observación</strong> se guarda al salir del campo y <strong>Estado</strong> al cambiar la opción.</p>
+        <p class="text-muted small mb-0">Las columnas <strong>Observación</strong> y <strong>Estado</strong> se guardan al salir del campo o al cambiar la opción. <strong>Resultados</strong> solo puede editarlo el rol <strong>Administrador</strong> y puedes volver a <strong>Sin definir</strong> para limpiar la selección.</p>
     </div>
     <div class="d-flex align-items-center gap-3">
         <div class="bg-white p-1 rounded-3 shadow-sm d-flex border">
@@ -421,20 +479,22 @@ foreach ($videos as $v) {
                         <th class="text-center"><i class="fas fa-file-image me-1"></i> Link Flyer</th>
                         <th><i class="fas fa-comment-dots me-1"></i> Observación</th>
                         <th class="text-center"><i class="fas fa-tasks me-1"></i> Estado</th>
+                        <th class="text-center"><i class="fas fa-chart-line me-1"></i> Resultados<?php if (!$isAdminUser): ?> <span class="badge bg-secondary ms-1">Solo admin</span><?php endif; ?></th>
                         <th class="text-center"><i class="fas fa-cog me-1"></i> Acción</th>
                     </tr>
                 </thead>
                 <tbody>
                     <?php if (empty($videos)): ?>
                         <tr>
-                            <td colspan="14" class="text-center py-5 text-muted">
+                            <td colspan="15" class="text-center py-5 text-muted">
                                 <i class="fas fa-video-slash fa-3x mb-3 d-block opacity-25"></i>
                                 No hay pedidos registrados.
                             </td>
                         </tr>
                     <?php else: ?>
                         <?php foreach ($videos as $v): ?>
-                            <tr>
+                            <?php $resultadoValue = strtoupper(trim((string)($v['resultados'] ?? ''))); ?>
+                            <tr id="video-row-<?php echo $v['id']; ?>" class="<?php echo marketing_result_row_class($resultadoValue); ?>">
                                 <td class="text-center fw-bold text-primary"><?php echo $v['orden']; ?></td>
                                 <td>
                                     <div class="d-flex align-items-center">
@@ -557,6 +617,7 @@ foreach ($videos as $v) {
                                     <select
                                         class="form-select form-select-sm status-select"
                                         data-id="<?php echo $v['id']; ?>"
+                                        data-field="estado"
                                         data-status="<?php echo htmlspecialchars($v['estado'] ?? ''); ?>"
                                         aria-label="Estado del pedido <?php echo (int)$v['id']; ?>">
                                         <?php foreach ($statusOptions as $statusOption): ?>
@@ -567,6 +628,23 @@ foreach ($videos as $v) {
                                     </select>
                                     <div class="small mt-1 status-feedback" id="status-feedback-<?php echo $v['id']; ?>"></div>
                                 </td>
+                                <td class="text-center">
+                                    <select
+                                        class="form-select form-select-sm result-select"
+                                        data-id="<?php echo $v['id']; ?>"
+                                        data-field="resultados"
+                                        data-resultados="<?php echo htmlspecialchars($resultadoValue); ?>"
+                                        aria-label="Resultados del pedido <?php echo (int)$v['id']; ?>"
+                                        <?php echo $isAdminUser ? '' : 'data-readonly="1" disabled aria-disabled="true" title="Solo un administrador puede cambiar este campo"'; ?>>
+                                        <option value="" <?php echo ($resultadoValue === '') ? 'selected' : ''; ?>>Sin definir</option>
+                                        <?php foreach ($resultOptions as $resultOption): ?>
+                                            <option value="<?php echo htmlspecialchars($resultOption); ?>" <?php echo ($resultadoValue === $resultOption) ? 'selected' : ''; ?>>
+                                                <?php echo htmlspecialchars($resultOption); ?>
+                                            </option>
+                                        <?php endforeach; ?>
+                                    </select>
+                                    <div class="small mt-1 resultados-feedback" id="resultados-feedback-<?php echo $v['id']; ?>"></div>
+                                </td>
                                 <td class="text-center">
                                     <div class="d-flex justify-content-center gap-1">
                                         <button class="btn btn-sm btn-light border shadow-sm" data-video-id="<?php echo $v['id']; ?>" data-video-payload="<?php echo htmlspecialchars(json_encode($v, JSON_HEX_TAG | JSON_HEX_AMP | JSON_HEX_APOS | JSON_HEX_QUOT), ENT_QUOTES, 'UTF-8'); ?>" onclick="gestionarVideoFromButton(this)" title="Editar">
@@ -787,7 +865,7 @@ foreach ($videos as $v) {
 </div>
 
 <!-- Modal Gestionar Video -->
-<div class="modal fade" id="gestionarVideoModal" tabindex="-1" aria-hidden="true">
+<div class="modal fade" id="gestionarVideoModal" tabindex="-1" aria-hidden="true" data-bs-backdrop="static" data-bs-keyboard="false">
     <div class="modal-dialog modal-lg">
         <div class="modal-content">
             <form action="save_marketing_video.php" method="POST">
@@ -1065,17 +1143,26 @@ document.addEventListener('DOMContentLoaded', function() {
         });
     });
 
-    const statusSelects = document.querySelectorAll('.status-select');
-    statusSelects.forEach(select => {
+    const workflowSelects = document.querySelectorAll('.status-select, .result-select');
+    workflowSelects.forEach(select => {
+        const field = select.dataset.field || 'estado';
+        const feedbackBaseClass = field === 'estado' ? 'status-feedback' : 'resultados-feedback';
+        const feedback = getWorkflowFeedbackElement(field, select.dataset.id);
         let lastSavedValue = select.value;
-        const feedback = document.getElementById(`status-feedback-${select.dataset.id}`);
 
         const setFeedback = (message, className = 'text-muted') => {
             if (!feedback) return;
-            feedback.className = `small mt-1 status-feedback ${className}`;
+            feedback.className = `small mt-1 ${feedbackBaseClass} ${className}`;
             feedback.textContent = message;
         };
 
+        if (field === 'estado') {
+            select.dataset.status = select.value;
+        } else if (field === 'resultados') {
+            select.dataset.resultados = select.value;
+            updateVideoResultRow(select.dataset.id, select.value);
+        }
+
         select.addEventListener('change', function() {
             const newValue = select.value;
             const previousValue = lastSavedValue;
@@ -1085,7 +1172,11 @@ document.addEventListener('DOMContentLoaded', function() {
             }
 
             select.disabled = true;
-            select.dataset.status = newValue;
+            if (field === 'estado') {
+                select.dataset.status = newValue;
+            } else if (field === 'resultados') {
+                select.dataset.resultados = newValue;
+            }
             setFeedback('Guardando...', 'text-primary');
 
             fetch('update_marketing_video_field.php', {
@@ -1093,7 +1184,7 @@ document.addEventListener('DOMContentLoaded', function() {
                 headers: { 'Content-Type': 'application/json' },
                 body: JSON.stringify({
                     id: select.dataset.id,
-                    field: 'estado',
+                    field,
                     value: newValue
                 })
             })
@@ -1101,10 +1192,16 @@ document.addEventListener('DOMContentLoaded', function() {
             .then(data => {
                 if (data.success) {
                     lastSavedValue = newValue;
-                    syncVideoPayload(select.dataset.id, 'estado', newValue);
-                    updateCardStatusBadge(select.dataset.id, newValue);
-                    updateStatusCounter(previousValue, -1);
-                    updateStatusCounter(newValue, 1);
+                    syncVideoPayload(select.dataset.id, field, newValue);
+
+                    if (field === 'estado') {
+                        updateCardStatusBadge(select.dataset.id, newValue);
+                        updateStatusCounter(previousValue, -1);
+                        updateStatusCounter(newValue, 1);
+                    } else if (field === 'resultados') {
+                        updateVideoResultRow(select.dataset.id, newValue);
+                    }
+
                     setFeedback('Guardado', 'text-success');
                     setTimeout(() => {
                         if (feedback && feedback.textContent === 'Guardado') {
@@ -1113,14 +1210,22 @@ document.addEventListener('DOMContentLoaded', function() {
                     }, 2000);
                 } else {
                     select.value = previousValue;
-                    select.dataset.status = previousValue;
+                    if (field === 'estado') {
+                        select.dataset.status = previousValue;
+                    } else if (field === 'resultados') {
+                        select.dataset.resultados = previousValue;
+                    }
                     setFeedback('Error al guardar', 'text-danger');
                     alert('Error: ' + data.error);
                 }
             })
             .catch(() => {
                 select.value = previousValue;
-                select.dataset.status = previousValue;
+                if (field === 'estado') {
+                    select.dataset.status = previousValue;
+                } else if (field === 'resultados') {
+                    select.dataset.resultados = previousValue;
+                }
                 setFeedback('Error al guardar', 'text-danger');
             })
             .finally(() => {
@@ -1195,7 +1300,11 @@ function gestionarVideo(video) {
     fillLinks('edit_links_landing_container', 'link_landing[]', video.link_landing);
     fillLinks('edit_links_flyer_container', 'link_flyer[]', video.link_flyer);
     
-    var myModal = new bootstrap.Modal(document.getElementById('gestionarVideoModal'));
+    var modalElement = document.getElementById('gestionarVideoModal');
+    var myModal = bootstrap.Modal.getOrCreateInstance(modalElement, {
+        backdrop: 'static',
+        keyboard: false
+    });
     myModal.show();
 }
 
@@ -1205,6 +1314,27 @@ function eliminarVideo(id) {
     }
 }
 
+function updateVideoResultRow(videoId, value) {
+    const row = document.getElementById(`video-row-${videoId}`);
+    if (!row) {
+        return;
+    }
+
+    row.classList.remove('video-row-result-descontinuado', 'video-row-result-medium', 'video-row-result-buen-rendimiento');
+    if (value === 'DESCONTINUADO') {
+        row.classList.add('video-row-result-descontinuado');
+    } else if (value === 'REDIMIENTO MEDIUM') {
+        row.classList.add('video-row-result-medium');
+    } else if (value === 'BUEN RENDIMIENTO') {
+        row.classList.add('video-row-result-buen-rendimiento');
+    }
+}
+
+function getWorkflowFeedbackElement(field, videoId) {
+    const prefix = field === 'estado' ? 'status' : field;
+    return document.getElementById(`${prefix}-feedback-${videoId}`);
+}
+
 document.addEventListener('DOMContentLoaded', function() {
     const editableCells = document.querySelectorAll('.editable');
 
diff --git a/update_marketing_video_field.php b/update_marketing_video_field.php
index 8ddf9de6..be1de829 100644
--- a/update_marketing_video_field.php
+++ b/update_marketing_video_field.php
@@ -35,9 +35,12 @@ if (is_array($value) || is_object($value)) {
 }
 
 $value = is_string($value) ? trim($value) : (string)$value;
+if ($field === 'resultados' && $value === '') {
+    $value = null;
+}
 
 // Whitelist allowed fields for security
-$allowed_fields = ['material', 'estado', 'angulo_video', 'observacion'];
+$allowed_fields = ['material', 'estado', 'angulo_video', 'observacion', 'resultados'];
 if (!in_array($field, $allowed_fields, true)) {
     http_response_code(400);
     echo json_encode(['error' => 'Campo no permitido.']);
@@ -53,6 +56,24 @@ if ($field === 'estado') {
     }
 }
 
+if ($field === 'resultados') {
+    $userRole = $_SESSION['user_role'] ?? ($_SESSION['role'] ?? '');
+    $isAdminUser = in_array($userRole, ['Administrador', 'admin'], true);
+
+    if (!$isAdminUser) {
+        http_response_code(403);
+        echo json_encode(['error' => 'Solo un administrador puede cambiar resultados.']);
+        exit;
+    }
+
+    $allowedResults = ['DESCONTINUADO', 'REDIMIENTO MEDIUM', 'BUEN RENDIMIENTO'];
+    if ($value !== null && !in_array($value, $allowedResults, true)) {
+        http_response_code(400);
+        echo json_encode(['error' => 'Resultado no permitido.']);
+        exit;
+    }
+}
+
 try {
     $pdo = db();
     marketing_ensure_schema($pdo);
@@ -69,4 +90,4 @@ try {
     http_response_code(500);
     echo json_encode(['error' => 'Error al actualizar la base de datos: ' . $e->getMessage()]);
 }
-?>
\ No newline at end of file
+?>