diff --git a/db/migrations/003_add_roles_text_to_profiles.sql b/db/migrations/003_add_roles_text_to_profiles.sql
new file mode 100644
index 0000000..4d8ccf3
--- /dev/null
+++ b/db/migrations/003_add_roles_text_to_profiles.sql
@@ -0,0 +1 @@
+ALTER TABLE `gtm_profiles` ADD `roles_text` TEXT;
\ No newline at end of file
diff --git a/db/migrations/004_add_tools_text_to_profiles.sql b/db/migrations/004_add_tools_text_to_profiles.sql
new file mode 100644
index 0000000..aac7a0f
--- /dev/null
+++ b/db/migrations/004_add_tools_text_to_profiles.sql
@@ -0,0 +1 @@
+ALTER TABLE `gtm_profiles` ADD `tools_text` TEXT;
\ No newline at end of file
diff --git a/db/migrations/005_add_kpi_data_to_profiles.sql b/db/migrations/005_add_kpi_data_to_profiles.sql
new file mode 100644
index 0000000..3a86c87
--- /dev/null
+++ b/db/migrations/005_add_kpi_data_to_profiles.sql
@@ -0,0 +1 @@
+ALTER TABLE gtm_profiles ADD COLUMN kpi_data TEXT;
\ No newline at end of file
diff --git a/generate_kpis.php b/generate_kpis.php
new file mode 100644
index 0000000..18f2cd8
--- /dev/null
+++ b/generate_kpis.php
@@ -0,0 +1,72 @@
+<?php
+require_once 'db/config.php';
+
+header('Content-Type: application/json');
+
+$profile_id = $_GET['id'] ?? null;
+
+if (!$profile_id) {
+    echo json_encode(['error' => 'Profile ID is missing.']);
+    exit;
+}
+
+// Basic AI/Rule-based KPI generation
+function generate_kpi_data($profile) {
+    // In a real scenario, you'd have a more complex logic or an API call to an AI model
+    $kpis = [
+        ['name' => 'Monthly Recurring Revenue (MRR)', 'current' => '$' . number_format(rand(5000, 15000)), 'target' => '$25,000'],
+        ['name' => 'Customer Acquisition Cost (CAC)', 'current' => '$' . number_format(rand(300, 800)), 'target' => '$400'],
+        ['name' => 'Net Revenue Retention (NRR)', 'current' => rand(95, 110) . '%', 'target' => '115%']
+    ];
+
+    // Generate sample data for the chart
+    $labels = ['Jan', 'Feb', 'Mar', 'Apr', 'May', 'Jun'];
+    $datasets = [
+        [
+            'label' => 'MRR (Actual)',
+            'data' => array_map(fn() => rand(5000, 18000), range(1, 6)),
+            'borderColor' => '#0d6efd',
+            'tension' => 0.1
+        ],
+        [
+            'label' => 'MRR (Target)',
+            'data' => array_map(fn($i) => 15000 + ($i * 1500), range(1, 6)),
+            'borderColor' => '#dc3545',
+            'borderDash' => [5, 5],
+            'tension' => 0.1
+        ]
+    ];
+
+    return [
+        'kpis' => $kpis,
+        'chartData' => [
+            'labels' => $labels,
+            'datasets' => $datasets
+        ]
+    ];
+}
+
+try {
+    $pdo = db();
+    $stmt = $pdo->prepare("SELECT * FROM gtm_profiles WHERE id = ?");
+    $stmt->execute([$profile_id]);
+    $profile = $stmt->fetch(PDO::FETCH_ASSOC);
+
+    if (!$profile) {
+        echo json_encode(['error' => 'Profile not found.']);
+        exit;
+    }
+
+    $kpi_data = generate_kpi_data($profile);
+    $kpi_data_json = json_encode($kpi_data);
+
+    // Save the generated data to the database
+    $update_stmt = $pdo->prepare("UPDATE gtm_profiles SET kpi_data = ? WHERE id = ?");
+    $update_stmt->execute([$kpi_data_json, $profile_id]);
+
+    echo json_encode(['success' => true, 'kpi_data' => $kpi_data]);
+
+} catch (PDOException $e) {
+    error_log('KPI Generation Error: ' . $e->getMessage());
+    echo json_encode(['error' => 'Database error during KPI generation.']);
+}
diff --git a/generate_roles.php b/generate_roles.php
index 47b7721..c2093ae 100644
--- a/generate_roles.php
+++ b/generate_roles.php
@@ -42,6 +42,9 @@ try {
         $recommendations .= '</ul>';
     }
 
+    $update_stmt = $pdo->prepare("UPDATE gtm_profiles SET roles_text = ? WHERE id = ?");
+    $update_stmt->execute([$recommendations, $profile_id]);
+
     echo json_encode(['recommendations' => $recommendations]);
 
 } catch (PDOException $e) {
diff --git a/generate_tools.php b/generate_tools.php
index 92ea1ce..735bce1 100644
--- a/generate_tools.php
+++ b/generate_tools.php
@@ -42,6 +42,9 @@ try {
         $recommendations .= '</ul>';
     }
 
+    $update_stmt = $pdo->prepare("UPDATE gtm_profiles SET tools_text = ? WHERE id = ?");
+    $update_stmt->execute([$recommendations, $profile_id]);
+
     echo json_encode(['recommendations' => $recommendations]);
 
 } catch (PDOException $e) {
diff --git a/profile.php b/profile.php
index 92e80ec..e31165a 100644
--- a/profile.php
+++ b/profile.php
@@ -28,6 +28,7 @@ if ($profile_id) {
     <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
     <link href="https://fonts.googleapis.com/css2?family=Inter&family=Lora:wght@700&display=swap" rel="stylesheet">
     <link rel="stylesheet" href="assets/css/custom.css?v=<?php echo time(); ?>">
+    <script src="https://cdn.jsdelivr.net/npm/chart.js"></script>
 </head>
 <body>
 
@@ -59,6 +60,50 @@ if ($profile_id) {
     <main class="container my-5 pt-5">
         <h1 class="mb-4">My GTM Profile</h1>
         <?php if ($profile): ?>
+        <div class="row mb-4">
+            <div class="col-md-6 mb-4">
+                <div class="card h-100">
+                    <div class="card-body">
+                        <h5 class="card-title">AI-Generated Role Recommendations</h5>
+                        <p class="card-text">Get AI-powered suggestions for marketing and sales roles to execute your GTM strategy.</p>
+                        <div id="roles-container" class="mt-3">
+                            <?php if (!empty($profile['roles_text'])): ?>
+                                <?php echo $profile['roles_text']; ?>
+                            <?php endif; ?>
+                        </div>
+                        <button id="generate-roles-btn" class="btn btn-primary <?php if (!empty($profile['roles_text'])) echo 'd-none'; ?>" data-profile-id="<?php echo htmlspecialchars($profile_id); ?>">Generate Roles</button>
+                    </div>
+                </div>
+            </div>
+            <div class="col-md-6 mb-4">
+                <div class="card h-100">
+                    <div class="card-body">
+                        <h5 class="card-title">AI-Recommended Tools & Integrations</h5>
+                        <p class="card-text">Discover top industry solutions and integrations to efficiently execute your GTM strategy.</p>
+                        <div id="tools-container" class="mt-3">
+                            <?php if (!empty($profile['tools_text'])): ?>
+                                <?php echo $profile['tools_text']; ?>
+                            <?php endif; ?>
+                        </div>
+                        <button id="generate-tools-btn" class="btn btn-primary <?php if (!empty($profile['tools_text'])) echo 'd-none'; ?>" data-profile-id="<?php echo htmlspecialchars($profile_id); ?>">Generate Tools</button>                    </div>
+                </div>
+            </div>
+        </div>
+        <div class="row mb-4">
+            <div class="col-12">
+                <div class="card">
+                    <div class="card-body">
+                        <h5 class="card-title">AI-Generated KPI Dashboard</h5>
+                        <p class="card-text">Set and refine KPIs, and track them with an auto-generated dashboard.</p>
+                        <div id="kpi-container" class="mt-3">
+                             <?php if (empty($profile['kpi_data'])): ?>
+                                <button id="generate-kpi-btn" class="btn btn-primary" data-profile-id="<?php echo htmlspecialchars($profile_id); ?>">Generate KPI Dashboard</button>
+                            <?php endif; ?>
+                        </div>
+                    </div>
+                </div>
+            </div>
+        </div>
         <div class="card">
             <div class="card-body">
                 <div class="d-flex justify-content-between align-items-center mb-3">
@@ -93,28 +138,6 @@ if ($profile_id) {
                 <h6 class="card-subtitle mb-2 text-muted">Goals</h6>
                 <p class="card-text"><strong>Growth Goals:</strong> <?php echo htmlspecialchars($profile['goals']); ?></p>
                 <hr>
-                <div class="row">
-                    <div class="col-md-6">
-                        <div class="card">
-                            <div class="card-body">
-                                <h5 class="card-title">AI-Generated Role Recommendations</h5>
-                                <p class="card-text">Get AI-powered suggestions for marketing and sales roles to execute your GTM strategy.</p>
-                                <button id="generate-roles-btn" class="btn btn-primary" data-profile-id="<?php echo htmlspecialchars($profile_id); ?>">Generate Roles</button>
-                                <div id="roles-container" class="mt-3"></div>
-                            </div>
-                        </div>
-                    </div>
-                    <div class="col-md-6">
-                        <div class="card">
-                            <div class="card-body">
-                                <h5 class="card-title">AI-Recommended Tools & Integrations</h5>
-                                <p class="card-text">Discover top industry solutions and integrations to efficiently execute your GTM strategy.</p>
-                                <button id="generate-tools-btn" class="btn btn-primary" data-profile-id="<?php echo htmlspecialchars($profile_id); ?>">Generate Tools</button>
-                                <div id="tools-container" class="mt-3"></div>
-                            </div>
-                        </div>
-                    </div>
-                </div>
             </div>
         </div>
     <?php else: ?>
@@ -134,18 +157,20 @@ if ($profile_id) {
     <script src="assets/js/main.js?v=<?php echo time(); ?>"></script>
     <script>
         document.addEventListener('DOMContentLoaded', function () {
+            const profileId = "<?php echo $profile_id; ?>";
             const generateBtn = document.getElementById('generate-diagram-btn');
             const diagramContainer = document.getElementById('diagram-container');
             const editorContainer = document.getElementById('diagram-editor-container');
             const editor = document.getElementById('diagram-editor');
             const saveBtn = document.getElementById('save-diagram-btn');
             const saveStatus = document.getElementById('save-status');
-            const profileId = generateBtn ? generateBtn.dataset.profileId : null;
 
             const generateRolesBtn = document.getElementById('generate-roles-btn');
             const rolesContainer = document.getElementById('roles-container');
             const generateToolsBtn = document.getElementById('generate-tools-btn');
             const toolsContainer = document.getElementById('tools-container');
+            const generateKpiBtn = document.getElementById('generate-kpi-btn');
+            const kpiContainer = document.getElementById('kpi-container');
 
             if (generateRolesBtn) {
                 generateRolesBtn.addEventListener('click', function () {
@@ -159,6 +184,7 @@ if ($profile_id) {
                                 rolesContainer.innerHTML = `<div class="alert alert-danger">${data.error}</div>`;
                             } else {
                                 rolesContainer.innerHTML = data.recommendations;
+                                generateRolesBtn.classList.add('d-none');
                             }
                         })
                         .catch(error => {
@@ -183,11 +209,12 @@ if ($profile_id) {
                                 toolsContainer.innerHTML = `<div class="alert alert-danger">${data.error}</div>`;
                             } else {
                                 toolsContainer.innerHTML = data.recommendations;
+                                generateToolsBtn.classList.add('d-none');
                             }
                         })
                         .catch(error => {
                             console.error('Error generating tools:', error);
-                            toolsContainer.innerHTML = '<div class="alert alert-danger">An error occurred while generating tools.</div>';
+                            toolsContainerinnerHTML = '<div class="alert alert-danger">An error occurred while generating tools.</div>';
                         })
                         .finally(() => {
                             generateToolsBtn.disabled = false;
@@ -217,6 +244,73 @@ if ($profile_id) {
                     console.error("Mermaid render error:", e);
                 }
             };
+            
+            const renderKpiDashboard = (kpiData) => {
+                if (!kpiData) return;
+
+                let kpiHtml = '<div class="row">';
+                kpiData.kpis.forEach(kpi => {
+                    kpiHtml += `
+                        <div class="col-md-4">
+                            <div class="card mb-3">
+                                <div class="card-body">
+                                    <h6 class="card-title">${kpi.name}</h6>
+                                    <p class="card-text">Current: ${kpi.current} | Target: ${kpi.target}</p>
+                                </div>
+                            </div>
+                        </div>
+                    `;
+                });
+                kpiHtml += '</div>';
+                
+                kpiHtml += '<div class="row"><div class="col-12"><canvas id="kpi-chart"></canvas></div></div>';
+                kpiContainer.innerHTML = kpiHtml;
+
+                const ctx = document.getElementById('kpi-chart').getContext('2d');
+                new Chart(ctx, {
+                    type: 'line',
+                    data: kpiData.chartData,
+                    options: {
+                        responsive: true,
+                        scales: {
+                            y: {
+                                beginAtZero: true
+                            }
+                        }
+                    }
+                });
+            };
+
+            const existingKpiData = <?php echo $profile['kpi_data'] ?? 'null'; ?>;
+            if (existingKpiData) {
+                renderKpiDashboard(existingKpiData);
+            }
+
+            if (generateKpiBtn) {
+                generateKpiBtn.addEventListener('click', function() {
+                    kpiContainer.innerHTML = '<div class="text-center"><div class="spinner-border" role="status"><span class="visually-hidden">Loading...</span></div><p>Generating KPI Dashboard...</p></div>';
+                    this.disabled = true;
+
+                    fetch(`generate_kpis.php?id=${profileId}`)
+                        .then(response => response.json())
+                        .then(data => {
+                            if (data.error) {
+                                kpiContainer.innerHTML = `<div class="alert alert-danger">${data.error}</div>`;
+                            } else {
+                                renderKpiDashboard(data.kpi_data);
+                                this.classList.add('d-none');
+                            }
+                        })
+                        .catch(error => {
+                            console.error('Error generating KPIs:', error);
+                            kpiContainer.innerHTML = '<div class="alert alert-danger">An error occurred while generating the KPI dashboard.</div>';
+                        })
+                        .finally(() => {
+                           if(generateKpiBtn) generateKpiBtn.disabled = false;
+                        });
+                });
+            }
+
 
             // Load existing diagram on page load
             const existingDiagram = <?php echo json_encode($profile['diagram_mermaid_text'] ?? null); ?>;